How do your clients view South Africa as a BPO/CX delivery destination?
Alastair Brass: Our clients regularly tell us that they value the combination of high-quality service and cost efficiency they find with our South African offering, often matching or even exceeding their in-house UK operations. What builds client confidence is how South African teams can function as true extensions of their brands. The ability to mirror internal systems and training creates what feels like a satellite office rather than a disconnected vendor relationship. You get scalability and flexibility without losing that connection to your brand and culture. There's also a strong focus on sustainability in the market. South African providers are creating real careers for local youth while delivering genuine value to their partners. We’re able to focus less on labor arbitrage and be proud of building something that benefits everyone involved.
