
How do your clients view Jamaica as a BPO/CX delivery destination?
Jackie Sutherland: At first, many clients saw Jamaica as an emerging BPO market that was better known for tourism than technology. Once they saw our operation in action, that perception changed quickly. Being an owner-managed, tech-focused company allows us to integrate seamlessly into client platforms and deliver the same quality and consistency they expect from larger markets. Our results often exceed industry benchmarks, which gives clients real confidence in both our capability and Jamaica’s talent pool. The only initial hesitation is Jamaica’s limited global visibility in the BPO space, but our performance, stability, and technical depth continue to change that narrative.



