
Why did iSON Xperiences initially choose to operate in Egypt?
Amani Rabei: In 2018, iSON Xperiences’ acquisition of Wasla Outsourcing underscored our strategic move into Egypt. Since its inception in 2003, we effectively tapped into Egypt's multilingual talents, recruiting graduates skilled in English, French, and German. At the time of the acquisition, Egypt's investment-friendly economic environment was unmistakable, a perk that persists today. Positioned at the intersection of Europe, the Middle East, and Africa, Egypt also offers an unmatched geographical edge. This, coupled with its cutting-edge tech infrastructure and the government's robust support for the BPO industry, reinforces our confidence in Egypt's potential.


